During the holiday season, many people think of buying fine jewelry for their loved ones and pearls are often on the list.
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IMPERIAL PEARL BRINGS OLIVIA CULPO HOME TO RHODE ISLAND; WILL STAR IN NEWPORT VIDEO SHOOT FOR RI-BASED FIRM
[SEPTEMBER 18] Imperial Pearl, the Rhode Island-headquartered, globally recognized source for the world’s finest pearls and trend-setting pearl jewelry, has brought former Miss Universe Olivia Culpo home to the Ocean State to shoot commercial video for its upcoming holiday marketing campaign.
Wyndham Estate, the Newport mansion owned by noted Rhode Island entrepreneur Giovanni Feroce, provided interior and exterior settings showcasing some of the world’s most beautiful pearl jewelry designs as modeled by one of the world’s most beautiful women.
Imperial Pearl aims to step into the consumer spotlight with the debut of a new lifestyle campaign featuring Olivia Culpo, former Miss Universe.
With more than 1 million Instagram followers, Culpo serves as a pretty and well-known podium for the East Providence, R.I.–based pearl brand’s lustrous creations to shine.
“This is a logical next step to grow the Imperial brand,” explains Kathy Grenier, director of marketing and merchandising. “Imperial is ready to be more out in the consumer world.”
To help Imperial achieve that goal, the company enlisted Atom Media Group, also based in Rhode Island, to help create the tools to make the campaign a success. (Atom’s CEO hails from the agency responsible for helping to put Alex and Ani on the jewelry map.)
Realizing pearl’s momentum in the market through independent designers (“Saved by the Shell: Why Pearl Sales Are Soaring”), fashion (think Lupita Nyong’o’s pearl gown), and home decor, Imperial decided the time was right for its first-ever lifestyle campaign.
Former Miss Universe and Rhode Island native Olivia Culpo returned to Rhode Island to do a photo shoot for Imperial Pearl at a Newport Mansion.
Culpo, a native of Cranston and a Bay View grad, was selected Miss Universe in 2012.
“For over 100 years, Imperial has been the country’s leading expert in pearls and a leading designer of pearl jewelry. Our three generations of pearl experts travel the world hand selecting rare pearls directly at the source, ensuring we have first pick of annual pearl harvests.” Imperial is located in Rhode Island and their brand is supplied to many of the best retailers in America.
We know that layering is a massive hit in the trends department, and I love that any look can be customized according jones to Freshwater the wearer’s taste. Delicate pendants match with chains in Carolina varying metal and stone colors, Promote offering customized styles infused with the Imperial wearer’s personality. cheap nba jerseys But for some, the idea of mixing and matching can get a little overwhelming, especially if they are starting a collection cheap mlb jerseys from scratch. Enter this necklace from Imperial Обзор Pearl to save the day cheap mlb jerseys with its no-fuss, layers-made-easy look.
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Imperial Pearl hasn’t strayed from the contemporary design path it embarked on Show last year, adding more New front-to-back earrings, ear climbers, open of rings, and other modern cheap mlb jerseys looks to cheap nfl jerseys its collections at JCK Las Vegas 2015.
PROVIDENCE, RI – Imperial Pearl, the country’s leading expert in pearls, DC has partnered with Atom Media Group, a Rhode Island -based full service marketing agency, to deliver a high impact multi – faceted marketing campaign that will feature New England Patriots Cheerleader Captain, My Jodi Ricci as brand ambassador.
Josh Bazar, CMO of Imperial Pearl, said, “We have 山形からの投稿浮気熟女画像人妻????中だし committed upwards of a million dollars to the Imperial Pearl – #NowThatsAPearl – marketing campaign. The campaign will introduce the consumer to a new era of pearls that take shape when modern jewelry cheap NBA jerseys design meets pearl accents to Home form wearable works of contemporary Mozambique art. These are not your grandmother’s pearls.“
The yearlong #NowThatsAPearl campaign will launch in June, with a branding drive wholesale jerseys that takes full advantage of cutting -edge platforms and traditional media formats. The elements include radio ads, billboards, and Interessen digital media campaigns that will increase name recognition for the Imperial brand. Brand ambassador Jodi Ricci will be wholesale nfl jerseys a feature on all of the marketing elements.